7 Secrets To Building Your Online Credibility
7 Secrets To Building Your Online Credibility In a way, the Internet may be compared to the Wild Wild West. (Where do you think the acronym 'WWW' came from?) There is no real central authority that is in charge and many scam artists taken full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect's mind becomes crucial. Here are seven ways to build your online credibility. 1. You may find it beneficial to place your picture (even a mugshot) on your website. Brick and mortar stores have the advantage since the clerk has a direct face-to-face conversation with the customer. It is therefore easier to connect and form a relationship. I recently read an interesting thread on a marketing forum message board with several people giving their opinions on the pros and cons of placing your picture on your site. Most of the fears expressed were that people might be turned off by the owne...